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| Meyer dairy magazine ad, Photoshop and InDesign |
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| Meyer dairy magazine ad, Photoshop and InDesign |
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| Meyer dairy magazine ad, Photoshop and InDesign |
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| Meyer dairy magazine ad, Photoshop and InDesign |
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| Meyer Dairy website home page, InDesign |
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| Meyer Dairy promo poster, InDesign |
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| Meyer Dairy promo poster, InDesign |
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| Meyer Dairy Ice-cream carton, InDesign |
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| Meyer Dairy ice-cream cartons product sample |
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| Meyer Dairy milk cartons product sample |
Taking the brand we have researched, let's introduce the word "design" to collateral design... this project may be a bit different for each of you. Taking the idea of the branding change/refocus you worked on in step one, carry this campaign out with a minimum of 4 pieces that reinforce what you are trying to accomplish here. Examples may include: magazine or newspaper ads, billboards, outdoor advertising, radio commercial scripts, advertising specialties, web site, etc. In other words, how will you effectively reach out to the audience you defined in step one of this project? Note: if you do, say, a magazine ad, you must identify what magazine... if you do a billboard, where would this be placed (ie northern interstates outside metro areas? on route 45? etc.)
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