Tuesday, November 29, 2011

Art History: Gothic stained glass window

Gothic style stained-glass window. 12x12" bristol board, foamboard, acetate and sharpies.

Typography as design: Quotes

Typography  Oscar Wilde quotes, Finbal version. 20x20" InDesign

Typography  Oscar Wilde quotes, Preliminary version. 20x20" InDesign

Monday, November 28, 2011

Typography as design: Scholarly book design

Title page, verso. InDesign

Title page, recto. InDesign

Sunday, November 27, 2011

Advertising design: humor ads

Humor based ad for Apple products, 9x6", Photoshop & inDesign.
Caption by Stacy Paulsen Chandler.
Humor based ad for Apple products, 9x6", Photoshop & inDesign.
Caption by Ric Veruete.
Humor based ad for Apple products, 9x6", Photoshop & inDesign.
Humor based ad for Apple products, 9x6", Photoshop & inDesign.


From the syllabus: We are sometimes used to tech products being sold as the newest/fastest/latest/greatest based on specs and buzzwords. We can also get numb to this approach and start tuning it out.

Choose a technology product from the following categories:

Smartphone
portable reader/mobile device ie iPad, Kindle
Netbook

And come up with an advertising approach that sells the product via a humorous approach. It could be a play on the size of the devices, how much they do, how much we want (versus need) them, etc. Gentle sarcasm, self-depracating humor (Volkswagen was a master of this approach in the 60's and 70's), whatever. No specific size but be realistic (and I'd prefer they not be too small...) could this be an interesting size or proprtion? Think in terms of where this ad would run, ie newspaper, magazine.

Advertising design: cafe print ad

Print ad for cafe Lemont, in combination with BAMM, 18x12"
 Photoshop & Indesign.

Advertising design: Outdoor advertising

New York City Ballet Outdoor advertising mock-up. Illustrator, Photoshop.
New York City Ballet Outdoor advertising. Photoshop & InDesign

Photoshop: New York City Ballet campaign

New York City Ballet poster, 17x22" Illustrator, Photoshop & InDesign
New York City Ballet poster, 17x22" Illustrator, Photoshop & InDesign
New York City Ballet poster, 17x22" Illustrator, Photoshop & InDesign

Advertising design: 3D Civil war ads

Civil war campaign portable gallery.
Photoshop & InDesign
Civil war campaign print ad.
Photoshop & InDesign
Civil war campaign print ad.
Photoshop & InDesign
Civil war campaign info booth, front.
Photoshop & InDesign

Webdesign: personal page

Mesite design, Photoshop

Webdesign: entertainment page

Prometheus website design, Photoshop

Sunday, October 23, 2011

Photoshop: Trade show booth

Torricelli trade show booth, front view close-up. Foamboard, paper, metal & beads.
Torricelli trade show booth, side view. Foamboard, paper, metal & beads.
Torricelli trade show booth, aerial view. Foamboard, paper, metal & beads.
Torricelli trade show booth, front view. Foamboard, paper, metal & beads.

Sunday, October 16, 2011

Webdesign: restaurant home page

Torricelli home page, version 1, Photoshop.

Torricelli about page, version 2 , Photoshop.


Torricelli about page, version 1, Photoshop. 
Torricelli home page, version 2, Photoshop. 

Advertising design: Visual analogy

Delicious Agony, radio station ad. Photoshop & InDesign 18x12"

Delicious Agony 2, radio station ad. Photoshop & InDesign 18x12"

Typography as design: Hatch show print poster

Sasquatch music festival poster, 18x24" InDesign

Photoshop: painting

Fly. Photoshop pen tool trace and color brush.
Outdoor cafe, painted in Photoshop using a wet-on-wet technique.

Outdoor cafe, painted in Photoshop using the history brush in pastel mode.

Sunday, October 09, 2011

Advertising design: Juxtaposition

Blitz energy ad 1, 18x12" Photoshop & InDesign


Blitz energy ad 2, 18x12" Photoshop & InDesign


Blitz energy ad 3, 9x12" Photoshop & InDesign
1. Invent a new energy or rehydration (ie gatorade) power drink. Create a name, packaging and logo. Have fun, but keep it PG rated.
2. Create an ad offering a before and after contrast... this is what I felt like before I drank it, this is what I felt like after. Solution may be photographic, illustrated, whatever. AD size: up to you, but at least one 9x12" ad. (Could also be a spread or facing pages; a small before ad + a larger afterwards ad; sequential magazine pages. Project mounted and presented in a professional manner.

Art History: Byzantine mosaic

Mosaic, 10x10" paper on foamboard

Friday, September 23, 2011

Typography as Design: Design Culture Now

Design Culture Now, 11x17' digital file. InDesign & Illustrator.

Advertising Design: Absolut

Absolut absinthe. 9x12' digital file. Photoshop & InDesign.

Absolut ink. 9x12' digital file. Photoshop & InDesign.
Absolut voyeurism. 9x12' digital file. Photoshop & InDesign.

Tuesday, August 02, 2011

2nd Annual Juried Exhibition at Schlow Centre Region Library

My work:: Street Theater (Diorama) was selected for the 2nd Annual Juried Exhibition at Schlow Centre Region Library, from July 5 until july 31, where it won the "best student piece" prize.
http://www.schlowlibrary.org/content/about/gallery/accepted-entries-2nd-annual-juried-exhibition
From the Southhills website:
"BEST STUDENT PIECE" AWARD WINNER
One of our very own Graphic Arts students, Luciano Sormani, won the "Best Student Piece" award in the Schlow Centre Region Library 2nd Annual Juried Exhibition. The event was held on July 7, 2011. This exhibition was started as an effort to provide an outlet for local artists, and encourage our community to take pride in its talent.
Inspired by a venerable theater in Italy, "Street Theater" took weeks of careful preparation and planning, Sormani says. The slanted paperboard gives a three-dimensional depth to the piece, showcasing a back-lighted sky. As for the miniature figurines? Just let your own imagination bring them to life!
Photo's: Sarina Bower, bowershots.com




Wednesday, June 15, 2011

Collateral design: Artist campaign


Artist campaign, CD package front.
Photography by Ian Komac
Artist campaign, CD package interior & CD label.
Photography by Ian Komac.
Artist campaign, subway ads. Photoshop
Photography by Ian Komac.
Artist campaign, Outdoor ad. Illustrator
Photography by Ian Komac.
Artist campaign, 11x17" poster. InDesign
Artist campaign, CD package. InDesign.
Some Photography by Ian Komac.

Artist campaign, instant camera sleeve. InDesign


Artist package creative brief

ARTIST
For my artist package I chose upcoming artist Vicci Martinez. Even though she’s been making music and releasing records since she was a teenager, she’s only recently come to the attention of a large audience thanks to her appearance in NBC’s The Voice. At the auditions she blew the crowd away with her rendition of Adele’s ‘Running in the deep’ and later on won her ‘battle round’ with another amazing performance, this time singing Pink’s ‘Fucking Perfect’. Regardless of the outcome of the show, I think she has made a big impression on the music-loving public and will become a successful artist in the years to come.
LOGO & CD PACKAGE

Looking at her previous releases there’s no coherent design to them, and even the logo on her otherwise professional website seems quickly thrown together. For this package I decided to go with a sophisticated feel, as would be fitting a major label release. Her current logo incorporates a wing and I decided to keep that idea, but in a more focused way. I chose the handwritten script because I feel it fits her loose style and her age. Her style of music is a mix between singer/songwriter, soul and blues with a hint of rock, similar to Melissa Etheridge and Beth Hart, and like them she appeals to a pop audience as well. For this campaign I wanted to stay away from any genre cliché’s that would label her as a genre artist, but instead tried to create a ‘big budget’ feel by combining deep blues with gold and emerald green and using Trajan Pro for legibility and sophistication. Other releases of this kind would use a lot of artist photo’s to make up the bulk of the images, to retain a more ‘indie’ feel, I consciously used only one photo of Vicci herself and instead used more expressive ‘artistic’ images that corresponded with the theme of her album.

INDOOR/OUTDOOR ADVERTISING
For the outdoor ads I decided to go with mid-size poster that Is fully scalable and can be used in subways, on the side of trucks or buildings. The smaller poster includes more information and is suited for a variety of locations, clubs, stores, bus shelters etc.

Some of the photography used is by Ian Komac, see his work here on flickr.com.

For our final project in Collateral Design, we will create a multiple-piece campaign for a band or recording artist of your choice.Project should be designed to promote a new (not existing) CD and tour. I would encourage you to consider pushing yourself on this project to do something you might not ordinarily listen to. Design, font choices, etc, should be appropriate to the genre/artist. Design: Logo specific to the disc/tour; consider designing in llustrator to keep clean vector art. CD packaging, including label see discmakers.com for templates. 11 x 17 Poster. 1 example of outdoor or large format advertising - take note on the NY trip, there are long banners that go the whole way up the subway escalator, for instance, or banners covering the side of a building, etc. Minimum of 1 add'l pcs to be determined; remember all we've talked about in regards to creating a unique promotional product. Mounting, etc. up to you - just make it look professional and worthy of a final project.