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| Gothic style stained-glass window. 12x12" bristol board, foamboard, acetate and sharpies. |
The artwork and designs contained herein were mostly part of my education in Graphic Arts at the SouthHills School of Business & Technology. They are not meant to be re-published, printed or used in any way without the explicit authorization of the artist. Some of the works contain copyrighted materials. For more information, please visit my personal page: www.lucianosormani.com
Tuesday, November 29, 2011
Art History: Gothic stained glass window
Typography as design: Quotes
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| Typography Oscar Wilde quotes, Finbal version. 20x20" InDesign |
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Monday, November 28, 2011
Sunday, November 27, 2011
Advertising design: humor ads
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| Humor based ad for Apple products, 9x6", Photoshop & inDesign. Caption by Stacy Paulsen Chandler. |
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| Humor based ad for Apple products, 9x6", Photoshop & inDesign. Caption by Ric Veruete. |
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| Humor based ad for Apple products, 9x6", Photoshop & inDesign. |
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| Humor based ad for Apple products, 9x6", Photoshop & inDesign. |
From the syllabus: We are sometimes used to tech products being sold as the newest/fastest/latest/greatest based on specs and buzzwords. We can also get numb to this approach and start tuning it out.
Choose a technology product from the following categories:
Smartphone
portable reader/mobile device ie iPad, Kindle
Netbook
And come up with an advertising approach that sells the product via a humorous approach. It could be a play on the size of the devices, how much they do, how much we want (versus need) them, etc. Gentle sarcasm, self-depracating humor (Volkswagen was a master of this approach in the 60's and 70's), whatever. No specific size but be realistic (and I'd prefer they not be too small...) could this be an interesting size or proprtion? Think in terms of where this ad would run, ie newspaper, magazine.
Advertising design: cafe print ad
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| Print ad for cafe Lemont, in combination with BAMM, 18x12" Photoshop & Indesign. |
Advertising design: Outdoor advertising
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| New York City Ballet Outdoor advertising. Photoshop & InDesign |
Photoshop: New York City Ballet campaign
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| New York City Ballet poster, 17x22" Illustrator, Photoshop & InDesign |
Advertising design: 3D Civil war ads
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| Civil war campaign portable gallery. Photoshop & InDesign |
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| Civil war campaign print ad. Photoshop & InDesign |
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| Civil war campaign print ad. Photoshop & InDesign |
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| Civil war campaign info booth, front. Photoshop & InDesign |
Sunday, October 23, 2011
Photoshop: Trade show booth
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| Torricelli trade show booth, front view. Foamboard, paper, metal & beads. |
Sunday, October 16, 2011
Webdesign: restaurant home page
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| Torricelli home page, version 1, Photoshop. |
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| Torricelli about page, version 2 , Photoshop. |
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| Torricelli home page, version 2, Photoshop. |
Advertising design: Visual analogy
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| Delicious Agony, radio station ad. Photoshop & InDesign 18x12" |
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Photoshop: painting
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| Fly. Photoshop pen tool trace and color brush. |
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| Outdoor cafe, painted in Photoshop using a wet-on-wet technique. |
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Sunday, October 09, 2011
Advertising design: Juxtaposition
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| Blitz energy ad 1, 18x12" Photoshop & InDesign |
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2. Create an ad offering a before and after contrast... this is what I felt like before I drank it, this is what I felt like after. Solution may be photographic, illustrated, whatever. AD size: up to you, but at least one 9x12" ad. (Could also be a spread or facing pages; a small before ad + a larger afterwards ad; sequential magazine pages. Project mounted and presented in a professional manner.
Friday, September 23, 2011
Typography as Design: Design Culture Now
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| Design Culture Now, 11x17' digital file. InDesign & Illustrator. |
Advertising Design: Absolut
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| Absolut absinthe. 9x12' digital file. Photoshop & InDesign. |
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Tuesday, August 02, 2011
2nd Annual Juried Exhibition at Schlow Centre Region Library
My work:: Street Theater (Diorama) was selected for the 2nd Annual Juried Exhibition at Schlow Centre Region Library, from July 5 until july 31, where it won the "best student piece" prize.
http://www.schlowlibrary.org/content/about/gallery/accepted-entries-2nd-annual-juried-exhibition
From the Southhills website:
"BEST STUDENT PIECE" AWARD WINNER
One of our very own Graphic Arts students, Luciano Sormani, won the "Best Student Piece" award in the Schlow Centre Region Library 2nd Annual Juried Exhibition. The event was held on July 7, 2011. This exhibition was started as an effort to provide an outlet for local artists, and encourage our community to take pride in its talent.
Inspired by a venerable theater in Italy, "Street Theater" took weeks of careful preparation and planning, Sormani says. The slanted paperboard gives a three-dimensional depth to the piece, showcasing a back-lighted sky. As for the miniature figurines? Just let your own imagination bring them to life!
Photo's: Sarina Bower, bowershots.com
http://www.schlowlibrary.org/content/about/gallery/accepted-entries-2nd-annual-juried-exhibition
From the Southhills website:
"BEST STUDENT PIECE" AWARD WINNER
One of our very own Graphic Arts students, Luciano Sormani, won the "Best Student Piece" award in the Schlow Centre Region Library 2nd Annual Juried Exhibition. The event was held on July 7, 2011. This exhibition was started as an effort to provide an outlet for local artists, and encourage our community to take pride in its talent.
Inspired by a venerable theater in Italy, "Street Theater" took weeks of careful preparation and planning, Sormani says. The slanted paperboard gives a three-dimensional depth to the piece, showcasing a back-lighted sky. As for the miniature figurines? Just let your own imagination bring them to life!
Photo's: Sarina Bower, bowershots.com
Wednesday, June 15, 2011
Collateral design: Artist campaign
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| Artist campaign, CD package front. Photography by Ian Komac. |
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| Artist campaign, subway ads. Photoshop Photography by Ian Komac. |
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| Artist campaign, Outdoor ad. Illustrator Photography by Ian Komac. |
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| Artist campaign, 11x17" poster. InDesign |
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| Artist campaign, CD package. InDesign. Some Photography by Ian Komac. |
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| Artist campaign, instant camera sleeve. InDesign |
Artist package creative brief
ARTIST
For my artist package I chose upcoming artist Vicci Martinez. Even though she’s been making music and releasing records since she was a teenager, she’s only recently come to the attention of a large audience thanks to her appearance in NBC’s The Voice. At the auditions she blew the crowd away with her rendition of Adele’s ‘Running in the deep’ and later on won her ‘battle round’ with another amazing performance, this time singing Pink’s ‘Fucking Perfect’. Regardless of the outcome of the show, I think she has made a big impression on the music-loving public and will become a successful artist in the years to come.
LOGO & CD PACKAGE
Looking at her previous releases there’s no coherent design to them, and even the logo on her otherwise professional website seems quickly thrown together. For this package I decided to go with a sophisticated feel, as would be fitting a major label release. Her current logo incorporates a wing and I decided to keep that idea, but in a more focused way. I chose the handwritten script because I feel it fits her loose style and her age. Her style of music is a mix between singer/songwriter, soul and blues with a hint of rock, similar to Melissa Etheridge and Beth Hart, and like them she appeals to a pop audience as well. For this campaign I wanted to stay away from any genre cliché’s that would label her as a genre artist, but instead tried to create a ‘big budget’ feel by combining deep blues with gold and emerald green and using Trajan Pro for legibility and sophistication. Other releases of this kind would use a lot of artist photo’s to make up the bulk of the images, to retain a more ‘indie’ feel, I consciously used only one photo of Vicci herself and instead used more expressive ‘artistic’ images that corresponded with the theme of her album.
INDOOR/OUTDOOR ADVERTISING
For the outdoor ads I decided to go with mid-size poster that Is fully scalable and can be used in subways, on the side of trucks or buildings. The smaller poster includes more information and is suited for a variety of locations, clubs, stores, bus shelters etc.
Some of the photography used is by Ian Komac, see his work here on flickr.com.
For our final project in Collateral Design, we will create a multiple-piece campaign for a band or recording artist of your choice.Project should be designed to promote a new (not existing) CD and tour. I would encourage you to consider pushing yourself on this project to do something you might not ordinarily listen to. Design, font choices, etc, should be appropriate to the genre/artist. Design: Logo specific to the disc/tour; consider designing in llustrator to keep clean vector art. CD packaging, including label see discmakers.com for templates. 11 x 17 Poster. 1 example of outdoor or large format advertising - take note on the NY trip, there are long banners that go the whole way up the subway escalator, for instance, or banners covering the side of a building, etc. Minimum of 1 add'l pcs to be determined; remember all we've talked about in regards to creating a unique promotional product. Mounting, etc. up to you - just make it look professional and worthy of a final project.Some of the photography used is by Ian Komac, see his work here on flickr.com.
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